Drive Thru Diet

Author Tosca Reno is set to release a follow up to the Eat Clean Diet. The Eat Clean Diet is all about eating un-processed, whole foods and eschewing pre-packaged and processed sugar and fat-laden foods. The diet has reportedly been quite popular among the celebrity set, and Reno herself is a well known as an Oxygen magazine columnist. So whats the Eat Clean Diet Recharged all about? The new book immediately puts me in mind of the South Beach Diet Supercharged – but only in name. Eat Clean Recharged adds over 100 extra pages (and 50 more recipes) and takes a wider look at women’s health.

To be honest it’s hard to keep the cynicism at bay when authors turn a single book into a series. The Eat Clean ’series’ also includes: Eat Clean Diet for Men, Eat Clean Diet for Family and Kids, Eat Clean Cookbook, and workout, and workout journal and so on… It seems that in the busy diet book market, the only way to make a splash is to published revised editions.

The Eat Clean Diet is strict: “clean” meals must be eaten 5-6 times per day. Every day. Yes, this is a way to change your physique, but from my observation few have the willpower to do such a thing – for any sustained period of time.

Books aimed at women seem to come with a double standard. On the one hand it’s all about becoming stronger and fitter, yet, dig deeper, and you’ll find a message that’s more about what you look like. Reno has a section on breast augmentation:

“Nicely implanted breasts have the effect of creating a beautifully balanced physique, which is pretty close to the human ideal of a perfect body shape”

A “perfect” body shape that is impossible without surgical enhancement. So, if you lose all the weight (and the weight will drop off from ALL over your body) – you’re not really good enough until you spend $$multi-thousands on surgical enhancement.

I’m tired of this message.